Pengaruh Informasi Pariwisata di Youtube dan Instagram terhadap Keputusan Berkunjung ke Batu Jaran Hill, Pecatu, Bali

Abstract

Social Media facilitate users to get information and communication. Youtube and Instagram are social media platforms that have highest users in Indonesia and number of users always growing. It can be used to introduce and promote tourism destinations or tourist attractions through tourism information. Tourism information aims to facilitate the people who are planning to travel or already in destinations. The research aims to identify influence of tourism information on Youtube and Instagram to visiting decision to Batu Jaran Hill in The Pecatu Village. The data collection technique was conducted by survey, observation and documentation. Sample determination technique used purposive sampling technique and the number of sample is 100 respondents. The data obtained is analyzed with multiple linear regression. The results of this research is that Tourism Information on YouTube and Instagram simultaneously have a positive and significant effect to visiting decision to Batu Jaran Hill. Tourism Information on YouTube and Instagram partially have a positive and significant effect to visiting decision to Batu Jaran Hill. Tourism information on Instagram is a dominant affecting to visiting decision to Batu Jaran Hill.